Even as¬†little as¬†ten years ago, if you advertised¬†your company as an¬†”eco-friendly” or green¬†business to help sell your services,¬†it¬†wasn’t much more effective than spray-on tan is¬†for sunblock.¬†¬† While there have always been diehard green-ists out there, most¬†people¬†weren’t nearly as environmentally¬†invested¬†as they are today.¬†
HVACNews recently posted a blog on their site that also reinforced this idea.¬† Johnson Controls, #14 of the U.S. top 500 corporations, was recently named Top Company in Green Rankings by Newsweek.¬† For a big fat corporation like Johnson Controls, whose history dates back to the invention of the first electric thermostat – receiving this kind of status in the Green business¬†industry takes a lot of dedication and committment to being eco-friendly.¬†¬†Staying gregariously green¬†amidst every employee and in¬†every facet, reach, branch, and sub-division of the corporation – is no small task.¬† Just think about how much effort would need to be put into the administrative side alone, for a giant like Johnson Controls – in order to be named the Top Ranking Green Company.¬†¬† They would have to be – and are, apparently – careful about their eco-friendliness on all levels.¬† With 130,000 employees – that’s some hella committment.¬†
¬†Newsweek didn’t just pull out a few website rankings or look at a few datasheets to rate them, either.¬† They joined up with some pretty serious Green Energy groups and researchers to rank companies on things like performance, company policies, protocols and reputation (HVACNews.com).
So what’s my point here?¬† Why do we care¬†whether¬†Johnson Controls, maker of energy-efficient automotive batteries, auto interiors¬†and other energy products, systems and services – was awarded this Green energy status?¬† Well, simply put, it’s a huge example of just how important eco-friendly, green efforts by any business, has become.¬† Let’s put this in allegorical format.
A guy named Tom¬†has a small Home and Commercial remodeling and repair services business, with 4 employees.¬†¬†He¬†bids on¬†a remodeling project,¬†posted by¬†Mr. Potential Customer on myServiceConnection.¬† The awarded¬†job comes down to two providers:¬†Tom’s business and¬†one other remodeling business, by the name of Green Paint, LLC.¬† Mr. Potential Customer will award the very handsomely paying project based upon some further questions he’ll use to¬†evaluate them.¬† One of the things¬†Mr. Potential¬†Customer¬†asks is, ” Just out of curiousity, what do you do with the old paint that you scrape off before you re-paint the walls?”¬† Tom answers: Oh we have a weekly drop-off at a land-fill, which is where we get rid of most of our junk and scraps left-over from jobs we do.¬† Then Green Paint LLC responds: The paint we scrape off is recycled into latex-based materials; all handled by a company that specializes in green re-usage of industrial, trade and labor scraps and waste.”¬† As it turns out, environmental responsibility is pretty important to Mr. Potential Customer, especially in regards to things like turpentine, paint thinner, and other materials with potentially toxic fumes and by-products.¬†
Emphasizing eco-friendliness in your Home & Commercial services certainly won’t work against you, so why not start incorporating more of a green attitude?¬†¬†Sure,¬†it does take a¬†bit more effort; more conscientiousness about what you throw away, and¬†yes – you will have to occasionally go out of your way to dispose of waste in a green-responsible manner.¬† But doing so is not only more and more¬†crucial to the world we live in, but¬†beneficial to your business reputation.¬† Environmental responsibility has become a staple civil duty for everyone.¬† It just might clinch your next¬†job, too.
www.HVACNews.com.¬† Johnson Controls, 10/21/10. Blog. 12/17/10.